Blueseventy specialises in products for swimming, triathlon and swimrun.

The brand name is derived from the fact that about 70 percent of the earth is covered with water. The company was founded in New Zealand in 1993 under the name Direct Innovations. After initially producing bicycle seat covers, the breakthrough came in the same year with a neoprene suit for triathlon, which was also used in the Ironman. Today, the company has branches in New Zealand, the USA and Great Britain.

Wetsuits, Swimskins and Accessories

The manufacturer places great emphasis on freedom of movement and comfort in its wetsuits. If low temperatures don't scare you away from open water swimming, you can opt for models that offer particularly good protection against the cold. Over the years, the company has expanded its range, not only with innovative wetsuits, but also with neoprene accessories, swimskins, triathlon clothing and other accessories. Many models have been worn by successful athletes at international competitions. Well-known product lines in this context were and are Pointzero, Nero Comp and Helix. Swimming goggles with very good fits, hydrodynamic properties and high functionality are also part of the product range of this brand.